Markaz partners with Objectway, a leading provider of innovative digital solutions

09/01/2025

Markaz, a leading asset management and investment banking firm in the MENA region, and Objectway, a leading provider of innovative digital solutions for banks, asset managers, and wealth managers, announced a strategic partnership in a step to support Markaz in delivering an enhanced client experience for clients, by significantly improving and automating processes and seamless client journeys.

In line with its commitment to providing world-class services, Markaz sought a modular and best-of-breed front office solution that would align with its business objectives, comply with Kuwait's regulatory framework, and support its wealth managers (WMs) and advisors in delivering tailored client solutions.

Markaz has followed a rigorous selection process with the help of Ernst & Young Wealth & Asset Management consulting services to capture industry best practices during the selection of its digital solutions provider.

Driving innovation in client journey By adopting Objectway’s front-end solution, Markaz will gain greater operational agility, automated workflows, and enhanced data-driven decision-making capabilities for their client-facing activities, ensuring they remain at the forefront of industry best practice.

“Our strategic partnership with Objectway is a significant step forward in delivering innovative and efficient client experiences,” said Salman Olayan, Senior Vice President, Strategic Planning – Digitization & Analytics, at Markaz. “Objectway’s comprehensive understanding of our needs and their ability to deliver a configurable, scalable solution fully aligns with our vision to enhance our services, streamline processes, and enable further profitable growth.”

“We are proud to partner with such a prominent wealth and asset management institution in Kuwait on their digital innovation journey,” said Tariq Khan, Objectway Director of Sales & Business Development for UK & MENA. “This collaboration reflects our commitment to providing financial institutions with advanced, modular and scalable solutions that support personalised customer journeys, operational agility and market expansion. Together, we are setting a new standard for innovation in the MENA region.”

The evaluation process included a review of the breadth and depth of Objectway’s solution capabilities, as well as its flexibility, accessibility and configurability. Objectway's approach to implementation and delivery, financial stability and reputation, and experience with similar projects and customers were also evaluated, as well as feedback and recommendations from references. These elements were decisive in the selection of Objectway.

"The evaluation process was stringent and thorough, ensuring that we selected the most suitable solution for Markaz’s needs," said [Hamdan Khan], Partner Wealth and Asset Management Consulting from Ernst & Young. "Our focus was on finding a solution that not only met the technical requirements but also aligned with the strategic goals of Markaz. Objectway’s solution stood out for its comprehensive features and adaptability."

Markaz partners with Objectway, a leading provider of innovative digital solutions